Học kỳ 1
(Chương Trình FPT Skillking)
Social Media Executive
- Elements of Digital Marketing
- Market Research using AI
- Design for Digital Marketing
- Content Marketing using AI
- Social Media Marketing
- Affiliate Marketing
- Project – AI-Powered Organic Social Media Strategy
Học kỳ 2
(Chương Trình FPT Skillking)
Digital Performance Executive
- Performance Marketing
- Website Building with AI
- SEO
- Google Analytics & Data Studio
- SEM using AI
- Project – AI-Powered Website Development and Digital Marketing
Học kỳ 3
(Chương Trình FPT Skillking)
Full stack digital marketing/ Multi-channel marketing strategy (khóa lẻ)
- Branding & Positioning
- CRM
- Email Marketing with AI
- Omnichannel and IMC
- E-Commerce Marketing
- Project – AI-Driven Multi-Channel Marketing Strategy